We help leaders turn AI uncertainty into measurable business results
Founded on the belief that AI implementations succeed when they start small, prove value quickly, and scale based on evidence. We work with enterprises across GCC and Europe to move beyond AI experiments to outcomes that matter.
Our Philosophy
Start Small, Think Big
Most AI transformations fail because they try to do too much, too fast. We focus on what you can implement and measure within 90 days, then build from proven wins.
Evidence Over Hype
Every recommendation comes with clear success criteria, risk assessments, and honest trade-offs. No overselling, no unrealistic promises.
Your Context Matters
Regional regulations, cultural nuances, and industry-specific challenges shape every implementation. We work within your reality, not against it.
Of our pilots produce measurable results
Average time to demonstrate value
Client satisfaction with outcomes
What Sets Us Apart
Vendor Neutral
Independent recommendations based on your needs, not partnership agreements
Fast Results
Designed for speed: from first call to demonstrable value in weeks, not months
Regional Expertise
Deep understanding of GCC and European business contexts and regulations
Practical Tools
Every engagement produces usable templates, frameworks, and playbooks
How We Work
Assess & Align
We start by understanding your specific context: business priorities, technical readiness, regulatory constraints, and team capabilities.
Design & Test
Build targeted pilots with clear success criteria, risk controls, and defined scope. Test hypotheses with real users and real data.
Scale & Sustain
Expand what works, refine what doesn't, and build organizational capability to continue independently.
Leadership
"Think big, start small, start now"
Rob Hayes — Founder
Over 15 years advising mid-market and enterprise teams across diverse industries, including financial services, logistics, real estate, government, healthcare, and technology sectors. Experience spanning strategy development, digital transformation, and organizational change across GCC and European markets.
Approach: Pragmatic, outcomes-first, and transparent about trade-offs. Believes the best AI implementations are the ones that solve real business problems without creating new ones, regardless of industry or company size.
Our Approach to Partnerships
We maintain strategic partnerships for implementation support, but our recommendations remain completely independent and vendor-neutral.
Full Transparency
All partnerships and potential conflicts of interest are disclosed upfront
Your Best Interest
Recommendations are based solely on what works best for your specific situation
Access to Experts
Partnerships provide you with implementation support when needed
Ready to turn AI uncertainty into results?
Let's discuss your specific situation and identify the best starting point for your AI journey.